If you operate a business in a city as big as Toronto, you know how difficult it is to stand out from the crowd. Social media marketing (SMM) can give you the edge.

With a population of over 5 million in the GTA, the market is huge, but so is competition. Social media marketing offers an affordable and relatively easy marketing solution. The key is to learn to do well. Training in social media marketing can teach you how to harness the power of social media.

The Value of Social Media Marketing

Social media marketing is a multi-channel approach to marketing. It uses social networking sites, social bookmarks, blogs and articles to help generate interest in your business. It’s really like the next incarnation of word of mouth marketing. Instead of people chatting about you, they are linking to you and sharing those links with friends.

Consider an example:

* A social media marketing company has a blog. The blog appears on the company’s website, with publications that link to other pages of the company’s site. People who use Google to find information about Toronto marketing companies stumble upon a blog post, linking them to the company’s site.

* The company has a Facebook page. Add blog posts as notes on your Facebook page. People who find the company through Facebook share blog posts with other Facebook users. Some users look for the blog for more information, and find their way to the main site of the company.

* The company also writes a series of articles and publishes them in a database of articles online. These articles also link to the company site and appear in Google’s search results.

* Company articles and blog posts are included in a social bookmarking site, increasing the chances that links will be shared.

None of these initiatives have cost the company money, however, they have increased the company’s inbound links and attracted stakeholders. They have also led people to share links to your articles and blog articles, which, in turn, link to your main site.
With social media marketing training, you can learn which sites and techniques are best for your business. You can develop a strategy to ensure your social media marketing is manageable. You can create an editorial program for your blog posts and articles, so you know what you are writing and when you should post. (Fresh content is critical to success in SMM). You can learn all about RSS and the difference between social networks and social bookmarking. You can also learn some basics about optimizing your content to drive targeted traffic to your business.

An investment in social media marketing will pay off immediately. Do not get lost in the confusion of the companies. Start with social media marketing today and get ahead of the competition.

For more information click here http://www.mqtglobal.ca/social-media/

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